SARA Network Seeks Virginia Regional Captains
We are incorporating a statewide component -- a Region Captain structure – which will help us find, welcome, and support the small and rural arts organizations in each of the VCA’s 8 regions. He has asked our help with identifying prospects from each of the eight VCA regions.
The Arts Are a Team Sport: Inside the Fine Arts Center for the New River Valley's Artrepreneur Program
There's a gap most arts organizations can identify but fewer have tried to close; the distance between making art and making a living from it. Brandon Phillips, John Ross, and Katie Shepard from the Fine Arts Center for the New River Valley share about their Artrepreneur Program: an eight-week cohort-based initiative serving artists in Pulaski and Blacksburg, Virginia. If you're leading a small arts organization and wondering whether something like this could work in your community, this one's for you.
Launching SARA: A New Network for Small-Town and Rural Arts in Virginia
Randolph College’s MFA in Arts Leadership, in collaboration with Small Town Big Arts, launches the Small-Town Arts and Rural Arts Network (SARA) pilot in Virginia's Region 8, bringing practical strategies and sustained support to communities with limited arts infrastructure. A six-month program designed for learning through doing.
How to Use This Article:
Share this with arts leaders, community development professionals, local government officials, and grassroots organizers in rural communities who need to understand what's possible for arts activation without traditional infrastructure. Use it when recruiting workshop participants, explaining to stakeholders why arts-based strategies strengthen civic engagement, building the case for creative partnerships with existing community institutions, or demonstrating to funders how capacity-building programs can reach underserved communities that fall outside conventional arts funding models.
Part One: The Washington National Opera Departure
The Washington National Opera's departure from the Kennedy Center after 54 years offers a master class in how misunderstanding resident partnerships can destabilize an entire institution. Richard Grenell's dismissal of the opera as "not financially smart" reveals a fundamental ignorance about how performing arts venues actually achieve financial sustainability—through the patient, unglamorous work of audience cultivation that resident companies provide. This analysis examines why resident organizations matter, how they create stability in volatile industries, and what smaller arts organizations can learn from the Kennedy Center's costly mistake.
How to Use This Article:
Share this with venue directors, arts center boards, community leaders, and potential resident company partners who need to understand the economic and audience development value of these relationships. Use it when advocating for resident company partnerships, educating boards about sustainable venue models, defending existing residency agreements, or explaining to local government why hosting third-party cultural organizations creates long-term community value beyond simple rental income.
Part Two: The Washington National Opera Departure
The Washington National Opera's exit from the Kennedy Center reveals more than an institutional divorce—it exposes how projection, deflection, and the absence of strategic planning compound organizational crisis. Richard Grenell's deleted social media post dismissing the opera as "not financially smart" while claiming "our patrons clearly wanted a refresh" demonstrates leadership that wins news cycles but destroys institutions. This analysis contrasts the opera's measured, professional response with Grenell's reactive crisis management, examining what happens when ideological commitment operates without operational competence—and why the missing audience development strategy matters more than any single policy decision.
How to Use This Article:
Share this with nonprofit boards, arts administrators, community stakeholders, and governance committees who need to understand what sustainable institutional leadership looks like versus opportunistic crisis management. Use it in board training materials, leadership development programs, executive search processes, or when advocating for strategic planning and professional management practices over ideologically driven decision-making that ignores operational realities.
Follow-Up: The Kennedy Center Interview and the Irony of Manufactured Crisis
The Kennedy Center’s Richard Grenell's recent PBS interview reveals a striking irony at the heart of the Kennedy Center crisis: by misunderstanding both nonprofit finance and his own audience, the new leadership has manufactured the exact commercial failure they falsely accused previous management of creating. This analysis examines how ideologically driven decision-making, armed with partial financial literacy and absolute confidence, transformed a healthy institution into one dependent entirely on partisan fundraising—and what this cautionary tale means for cultural organizations and governance more broadly.
How to Use This Article:
Share this with local government officials, potential donors, board members, and community leaders who need to understand how cultural institutions are funded and why they matter. Use it in advocacy campaigns for arts funding, donor cultivation materials, public education efforts, or when defending your organization's financial practices and programming decisions.
The YES! House: The Evolution of a Creative Hub in Rural Minnesota
The YES! House in Granite Falls, Minnesota is transforming a once-vacant downtown building into a welcoming home for arts, civic life, and community connection. Led by the Department of Public Transformation, the project uses artist-driven design and strong local input to make sure the space reflects and supports the creativity that is already thriving in the town. It is a powerful example of rural revitalization through community imagination and shared cultural resources.
How to use this article: This article can serve as a valuable case study for rural arts revitalization, showing how a community can transform a neglected building into a center for creativity and civic life. It offers practical inspiration for artist-led planning and community input, helping organizations design projects that reflect local culture rather than replace it. Educators and advocates can use the story to illustrate modern placemaking strategies and support fundraising for similar efforts. It also provides a point of connection for practitioners who want to learn from and adapt the YES! House model in their own communities.
Trying to get the arts moving in your town? Consider a 501 (c)7 Social Club.
In this feature, Small Town Big Arts explores how a 501(c)(7) “arts social club”—a membership-first venue for music, dance, comedy, and cabaret—can sustain frequent programming without leaning on fragile charitable pipelines. We outline practical ticketing tactics (guest-of-member access, short-term social memberships) and a clean (c)(7)+(c)(3) hybrid that accommodates grants and education programs while keeping dues and member pricing at the core. The result is a resilient, community-owned engine for culture that aligns operations with how people actually gather.
How to Use This Article: Share with board members, venue founders, and municipal partners considering alternatives to a 501(c)(3)-only plan. Use it in feasibility studies, bylaw drafting, and budget modeling to map revenue mix and compliance thresholds. Bring it to advocacy meetings to demonstrate how member economics can sustain weekly calendars, and include it in arts administration syllabi or creative placemaking toolkits as a replicable, small-market model.
What Powers Rural Bath County’s Cultural Ecosystem?
Nestled in the Allegheny Highlands of Virginia, Bath County is quietly leading a cultural renaissance. In this feature, Small Town Big Arts explores how two cornerstone organizations—the Garth Newel Music Center and the Bath County Arts Association—are creating deep, lasting impact in a rural community of just over 4,000 residents. Small Town Big Arts explores how even modest public investment through the a public source like the Virginia Commission for the Arts fuels creative infrastructure, civic pride, and economic vitality in one of the nation’s most arts-vibrant rural regions.
How to Use This Article: Share this with arts advocates, rural leaders, and policymakers to illustrate the value of public arts funding in small communities. Use it in grant proposals, board meetings, or advocacy campaigns to make the case for sustained investment in cultural infrastructure. Include it in arts administration coursework or community development toolkits as a model for rural arts impact.
Seeing Small Towns Anew: How “Outsiders” Can Authentically Create Art About Community
For years, small towns have been told that decline is inevitable and reinvention improbable, but in Slice of Life: The American Dream. In Former Pizza Huts, filmmakers Matthew Salleh and Rose Tucker offer a vision where empty buildings become community lifelines and abandoned chain restaurants transform into stages for hope, humor, and human connection. As Matt aptly noted, documentary filmmaking is often described as “being a fly on the wall,” but “flies on walls are very annoying”; real understanding comes from building trust, sharing meals, and truly listening.
How to Use This Article: Share this with artists interested in creating work about small communities and with arts organizers in small towns seeking to engage outside collaborators in meaningful ways. Use it in grant proposals, artist residency briefs, or board discussions on community-engaged practice.
What if rural revitalization isn’t about restoring the past, but designing a future?
For years, small towns have been told that decline is inevitable and reinvention improbable. But in Princeton, West Virginia, the RiffRaff Arts Collective has quietly disproved that narrative—one mural, one open mic, one coalition at a time. Their story is not just inspirational. It’s instructional. This isn’t about parachuting in solutions—it’s about planting roots, sharing power, and leading with art.
How to Use This Article: Share this with community organizers, funders, municipal leaders, and creative entrepreneurs who are tired of top-down “fixes” that ignore local potential. Use it in grant narratives, policy discussions, or case studies exploring creative placemaking. Let it be a model, a mirror, and a provocation for what’s possible when arts institutions choose coalition over isolation, and strategy over survival.
The Obstacle Is the Way: Reimagining Arts Delivery in Crisis
We keep saying the system is breaking. But for most arts insitutions, particularly in smaller communities, it has felt broken for decades. What if the current crisis isn’t a warning, but an invitation? Let’s stop recycling panic and start building new models that honor creativity and community.
How to Use This Article: Share this with colleagues, board members, funders, and fellow arts leaders who are feeling stuck in the cycle of scarcity and fear. Use it as a provocation in strategic planning sessions, visioning retreats, or sector conversations where new models and bold thinking are not only welcomed—but necessary.
The Kennedy Center, Misinformation, and the Urgent Need for Financial Literacy in the Arts Across America
The Kennedy Center's recent upheaval isn't just a D.C. story—it’s a warning to the entire arts sector. Financial misinformation, amplified by public misunderstanding, puts cultural organizations at risk nationwide.
This article explores how nonprofit finance really works, why transparency matters, and what arts leaders must do now to protect their missions and their communities.
How to use this article:
This article is a versatile resource for arts leaders, educators, and advocates seeking to address widespread misunderstandings about nonprofit arts funding. It can be used to educate board members, inform donor communications, support staff training, or serve as a case study in arts administration courses. Ideal for blog posts, newsletters, or public forums, it also offers compelling material for legislative advocacy and community outreach. Whether shared at conferences, in classrooms, or as part of pre-show engagement, this piece helps demystify the financial realities of cultural institutions and reinforces the importance of transparency, trust, and public support.
The AI Revolution Could Be Key to Your Organization’s Future Success
Small arts organizations in under-resourced and smaller communities often struggle to manage operations, marketing, fundraising, and program development. But I have good news: an AI revolution is coming. As with any revolution, there will be winners and losers—but I believe you can be a winner.
How to use this article
This article serves as a practical guide for leaders of small, under-resourced arts organizations seeking to build capacity and streamline operations. Whether you're exploring new ways to write grants, engage audiences, manage finances, or enhance programming, the article offers actionable steps and vetted AI tools that can be implemented immediately. Readers can use it to identify specific challenges within their organization and find AI solutions that reduce administrative burden, enhance sustainability, and amplify creative impact—all without requiring a technical background.
A Surprising Case Study for Your Small Community Venue: The Sphere in Las Vegas
Running a performance venue in a smaller community is not like running the Sphere in Las Vegas, NV in regards to size and scope, but the Sphere is a very good lesson in the financial realities of running a live performance venue of any size.
How to use this article
It can be helpful to educate your constituents about the work you do and the challenges you face by using comparisons to institutions, events, or practices they are already familiar with. These could include examples from other sectors they know, activities or events that receive national media coverage, or something they hold in high regard because of its perceived value, experience, or prominence.
Post-Election: Rural America and the Human Need to Be Heard
Are we celebrating people for who they are and where they’re from, making them feel included in our national story? Or are we reducing these communities to stereotypes, sharing memes that highlight how they fall short of progressive ideals?
How to use this article:
Sometimes it is necessary to build bridges between political and cultural divides when navigating the creative arts in rural communities. This thought piece proposes to funders in larger markets that funding rural arts initiatives are critical in building coalitions for a stronger American future.
Securing Government Funding for Arts Organizations in Small Communities: A Step-by-Step Guide
For arts organizations in small communities, securing government funding can be a powerful tool for growth, sustainability, and community engagement. However, with populations under 100,000, the funding landscape and approach may differ from larger cities.
How to use this article:
If you are starting an organization or are looking to diversify revenue streams by adding public dollars to your income portfolio, this will be helpful in learning about how you can access public dollars for the arts.
Building a Donor Base in a Small Town
Tips on how to build a donor base in a small town: Yes, there are disadvantages, but there are some advantages too.
How to use this article:
If you are starting an organization or are looking to diversify revenue streams by adding donated dollars to your income portfolio, this will be helpful in learning about how you can develop an individual donor base.
Arts Vibrancy in Rural Communities is Achieved through Collective Action
The key to arts vibrancy is collective action.
How to use this article:
It can often feel isolating and difficult to launch and maintain arts initiatives in rural and small communities. SMU DataArts does studies each year to determine “arts vibrancy” in every community in the United States. This article will help you learn how the most arts vibrant communities accomplish their status and what you can do to emulate their success.
The Arts University I Attended Closed, and a College Theatre Program I Taught For Was Cut, but Please Don’t Talk About the Arts as a Victim
The claim that the arts are a victim and that they must be saved for their own sake is not helpful to the longevity of the arts, and this approach is certainly not something to model for students who are heading into a world, fair or not, where they will continually be accountable for their work. Bertolt Brecht referred to art as a hammer, something to actively wield, not something to passively exist while being broadly revered.
How to use this article:
Although this article doesn’t specifically address small community arts delivery, it does address how we think about the evolution of the arts and how the arts are delivered. Small communities are unique environments and although traditional means of delivery can sometimes be difficult, the arts are always valuable and it is important to remember it may be the how of the delivery and not the arts themselves that are the problem.

